Affiliate program · 100 partners onboarding

Refer once. Get paid for years.

CFM Group is opening 100 affiliate seats to operators who can put us in front of founders, marketing leads and CFOs running real budgets in Australia. The unit economics work harder than any AU agency program we've seen.

Commission structure

Three payouts on every referral, recurring on retention

We pay on three milestones. The first hits when your referral books a qualified meeting with our team. The second when they sign their first invoice. The third pays every month they remain a client — for up to 12 months.

AUD $250
Per qualified meeting

Paid the moment your referral takes a 30-min discovery call with our team and qualifies on budget + scope. No fluff calls.

10%
Of first month invoice

On retainer engagements, you take 10% of the first invoiced fee. On a $12k/mo retainer that's $1,200 cash on the first invoice clearing.

5% recurring
Months 2 – 12

5% of every invoice for the next eleven months your referral stays on retainer. A single retained referral pays out for the full year.

Worked example · single referral

One AU $12k/mo retained client = AUD $7,210 to you over 12 months

Qualified meeting fee
$250
10% of first invoice
$1,200
5% × 11 retained months
$6,600
Total to affiliate · 12 mo.
$8,050

Refer 5 retained clients → AUD $40k+ annual revenue · 10 retained → AUD $80k+

Who we're looking for

The 100 we want, and how to stand out

AU founders, ex-founders & operators
You've sat in the seat. You know how a marketing director thinks at $80k–$1M monthly spend. Your network reciprocates.
Newsletter / podcast / Substack operators
You already publish to AU founders, marketers, CFOs. Even a 1k–5k engaged list is enough — quality over quantity.
Marketing & growth consultants
You already get asked 'who do you recommend for paid?'. Stop sending people to agencies that don't pay you back.
Accountants, bookkeepers & fractional CFOs
Your clients ask you about marketing spend every quarter. You introduce them to us and we treat their capital like an investment desk.
Business coaches & advisors
Your roster includes scaling AU SMBs. Bundling acquisition infrastructure is a natural extension of your advisory.
AU agency operators (non-competing)
Branding, SEO, web-build, copy agencies — refer the paid-acquisition + lead-gen layer to us. We never poach.
What you get on day one

A program that actually helps you sell

Most AU affiliate programs hand you a UTM and disappear. We give you a full sales kit, a personal referral link, attribution tracking, and a back-channel to our team — so you can confidently put us in front of your audience.

  • Personal referral code + tracked link
  • Real-time dashboard of your referrals + earnings
  • Co-branded one-pager PDF for your audience
  • 10 ready-to-publish LinkedIn post templates
  • 5 newsletter swipe templates
  • DM scripts for warm intros
  • Direct Slack channel with our team
  • Monthly performance call (Tier-One+)
  • Bonus tier: $500 per qualified meeting at 5+ closed referrals
  • Annual top-affiliate retreat (Tier-One+)
Apply now · 90 seconds

Apply to the CFM Affiliate Program

We review every application within 48 hours. Approved affiliates receive their referral code and asset pack the same day.

Channels you publish on

By applying you agree to our affiliate terms · No costs, no minimums, no exclusivity required.

Engagement intake

Deploy capital, not campaigns

Quiet conversation. No pitch deck. We'll review your current acquisition layer and provide a direct read on the next 90 days.

Operating in AUS · NZ · APAC