Benchmarks
12 Apr 20262026 Australian CPL Benchmarks by Industry
Indicative cost-per-lead bands across the top 20 AU verticals — what to expect at $25k, $80k and $250k+ monthly media envelopes.
9 min read
Read briefInsights
Frameworks, benchmarks & operator notes
Practitioner-grade analysis on how performance advertising actually compounds capital in Australian markets. Released without paywalls — designed to be useful before we ever speak.
Compliance
22 Apr 2026ASIC Compliance for Performance Marketing — Operator's Handbook
What ASIC RG 234, RG 158 and AFSL holder obligations mean for your paid-acquisition stack. Practical, not legal advice.
11 min read
Read briefFrameworks
02 May 2026Why Capital-Efficient CAC Beats ROAS as a North-Star Metric
ROAS is a vanity ratio when capital is finite. Here's the framework we use to convert media into a balance-sheet asset.
7 min read
Read briefEditorial cadence
New analysis monthly · always free, never paywalled
We write what we wish we'd had access to as operators. If a topic would be useful, write to contact@cfm66group.com.
Engagement intake
Deploy capital, not campaigns
Quiet conversation. No pitch deck. We'll review your current acquisition layer and provide a direct read on the next 90 days.
Operating in AUS · NZ · APACNDA available on request