The distributed acquisition operating model
CFM Group is a four-stage operating model wrapped in a unified observability and governance layer. Built so capital, not campaigns, is what gets deployed.
Client Acquisition → Settlement Routing → Fulfillment Assignment → Campaign Deployment
Client Acquisition
Engagement intake, KYC, scoping
Settlement Routing
Capital routed via settlement layer
Fulfillment Assignment
Matched to network specialist
Campaign Deployment
Deployment + 24/7 governance
Client Acquisition
Inbound from /consultation, partner referrals and outbound. Engagements pass through KYC, vertical fit and AU compliance scoring. Onboarding produces an internal engagement record with mandate, channels, governance cadence and expected media envelope.
Settlement Routing
Capital received from clients is routed through our distributed settlement operations network. Each transaction generates a routing checklist, partner assignment and audit trail. Reconciled fortnightly against partner ledger.
Fulfillment Assignment
Campaigns are matched to vetted media buying partners across APAC, EMEA, AMER. Matching is keyed on vertical, channel, language, capacity and historical SLA performance. Partner accepts via portal, signs scope, and receives campaign brief.
Campaign Deployment
Assigned partner deploys campaigns under CFM Group governance — daily QA, twice-weekly performance reviews, real-time spend ceilings, conversion telemetry into the unified observability layer. Reconciled monthly against revenue.
Deploy capital, not campaigns
Quiet conversation. No pitch deck. We'll review your current acquisition layer and provide a direct read on the next 90 days.