Lead Generation & Sales Acceleration

Institutional-grade revenue infrastructure

From multi-channel intent capture through automated qualification, sales appointment setting and closed-won acceleration. Engineered for the top 20 Australian verticals — privacy-compliant by default, ad-synced by design.

CPM ↓
Compress cost per qualified meeting · Professional Services
HNW
High-net-worth pipeline composition · Property & Real Estate
CPA ↓
Compress cost per qualified application · Financial Services
ROAS ↑
Lift blended ROAS · ads + leads bundled
What this delivers

Not lead lists — revenue systems

01

Pre-vetted against your ICP

Every lead scored, qualified and tagged. Disqualifications logged with reason — full audit trail.

02

Full-funnel attribution

See exactly which ad dollar turned into a closed deal. MMM + last-touch hybrid model.

03

Real-time observability

Live dashboard, board-grade reporting, weekly governance, NDA available on request.

04

Scale on demand

From 40 leads/month to 500+ with zero fixed overhead. Pod expands as you do.

05

20 industry playbooks

Finance, Super, Mining, Healthcare, Construction, Property, Tech — pre-built for AU verticals.

06

Compliance built-in

Privacy Act 1988, GDPR, ASIC/AFCA, AHPRA-aware. Regulated industries onboard with no friction.

How it works

Your capital-efficient revenue engine

Stage 01

Intent Capture

Your paid campaigns + our proprietary multi-channel layer (LinkedIn, email, phone, programmatic) feed a single compliant pipeline.

Stage 02

Automated Qualification

AI + human review scores every lead in real time against your ICP. Disqualified leads logged with reason for audit.

Stage 03

Sales Acceleration

Instant handoff to your sales team — or our dedicated SDR pod — for appointment setting and nurture sequences.

Stage 04

Closed-Loop Reporting

MMM + last-touch hybrid attribution shows the exact revenue path. Capital deployed. Capital returned. Audit-grade evidence.

Industry coverage

Top 20 Australian verticals

Pre-built playbooks across the highest-revenue sectors of the Australian economy — IBISWorld + ABS data, mapped to live CPL benchmarks.

Regulated · ASIC + AFCA + Privacy Act
01

Finance & Insurance

Regulated

Highest-revenue vertical. Mortgages, wealth, fintech.

CPL band · premium$300–$800+
02

Superannuation & Funds

Regulated

ASIC + AFCA compliance built into the funnel.

CPL band · premium$350–$700
03

Mining & Resources

Iron ore, lithium, critical minerals — high-ticket B2B.

CPL band · premium$300–$800+
04

Healthcare & Social Assistance

Regulated

Largest employer. Privacy Act + AHPRA-aware flows.

CPL band · mid$100–$300
05

Construction & Trades

Volume-led. Phone + LinkedIn + display intent layer.

CPL band · low$80–$200
06

Retail & Ecommerce

DTC + B2B retail. Lifecycle-integrated lead capture.

CPL band · low$80–$200
07

Professional Services

Legal, advisory, consulting. ABM-first motion.

CPL band · high$250–$600
08

Education & Training

Tertiary, executive ed, vocational. Multi-touch nurture.

CPL band · mid$100–$300
09

Real Estate

Regulated

HNW residential, commercial, off-market routing.

CPL band · high$250–$600
10

Manufacturing

Industrial B2B. Long-cycle, technical sales.

CPL band · high$250–$550
11

Agriculture & Agribusiness

Wholesale, farm-tech, food production.

CPL band · mid$120–$350
12

Wholesale Trade

Distribution, B2B commerce, channel partners.

CPL band · mid$120–$350
13

Transport & Logistics

Freight, postal, warehousing, last-mile.

CPL band · mid$150–$400
14

Hospitality & Food Services

Group ops, franchise, premium dining.

CPL band · low$80–$200
15

Tech, ICT & SaaS

Enterprise SaaS, cloud, cybersecurity. Ideal for ABM.

CPL band · premium$300–$800
16

Administrative & Support

BPO, facilities, employment services.

CPL band · mid$120–$350
17

Public Administration

Regulated

Tender-led. Compliance + procurement-aware lead routing.

CPL band · high$250–$600
18

Energy & Renewables

Solar, battery, grid services. Long sales cycles.

CPL band · high$250–$650
19

Arts & Recreation

Events, entertainment, sports & venue ops.

CPL band · low$80–$200
20

Other Services

Legal, consulting, specialty professional services.

CPL band · mid$150–$450
low band — $80 – $200 / lead
Trades · Construction · Retail · Hospitality · Arts
mid band — $100 – $400 / lead
Healthcare · Education · Agribusiness · Wholesale · Logistics
high band — $250 – $650 / lead
Professional Services · Real Estate · Manufacturing · Government · Energy
premium band — $300 – $800+ / lead
Finance · Superannuation · Tech / SaaS · Mining
Pricing · monthly retainers

Structured for capital deployment

All retainers exclusive of GST. Media spend, data tools and CRM seats billed separately and transparently. 30-day notice on monthly plans — no lock-in.

Entry

SMB Retail · Trades · Real Estate

$3,900
AUD / month
40 qualified leads or 15 appointments / mo
  • Multi-channel outreach (LinkedIn / email / phone)
  • Basic qualification + ICP scoring
  • CRM push (HubSpot, Salesforce, Pipedrive)
  • Weekly reporting + governance call
  • Privacy Act 1988 compliant data flows
Initial conversation
Recommended
Growth

Finance · Healthcare · Construction · Professional Services

$8,900
AUD / month
80–150 qualified leads or 35–60 apptmts
  • Full-funnel — ads + leads + nurture in one stack
  • Account-based marketing (ABM) playbooks
  • Automated appointment setting
  • Compliance suite (ASIC, AFCA, AHPRA-aware)
  • Dedicated lead-gen strategist
  • MMM-light attribution model
Engagement scoping
Premium

Mining · Tech & SaaS · Education · Logistics

$15,500
AUD / month
200+ qualified leads or 80+ apptmts
  • Dedicated SDR pod (3–5 specialists)
  • Custom industry playbooks
  • Full MMM + last-touch attribution build
  • Real-time observability suite
  • Sales handoff + closed-loop reporting
  • Quarterly board-grade governance
Confidential introduction
Enterprise

Finance / Super · Government · Large Manufacturing

From $24,000
AUD · custom retainer
500+ qualified leads or 150+ apptmts
  • Full outsourced sales team on demand
  • AI enrichment + intent-data layer
  • Custom attribution + revenue modelling
  • Performance bonuses built into retainer
  • AU compliance & legal liaison
  • Board + audit-grade reporting
Confidential introduction
Flexible alternatives

Or pay only when we deliver

Beyond fixed retainers — choose performance-only, per-lead, per-appointment, or hybrid models that match your risk appetite.

Pay-Per-Lead (CPL)
$85 – $650 / lead

Industry-dependent. Trades $85–$180 · Healthcare $100–$300 · Professional Services $250–$600 · Finance/Tech/Mining $300–$800+. Minimum 20 leads/month.

Pay-Per-Appointment
$120 – $550 / meeting

Booked + qualified meetings only. SMB $120–$250 · Mid-market $250–$400 · Enterprise $350–$550. No-show replacements included.

Performance-Based
Base 50% + bonus

Half the standard retainer up-front. Success bonus tied to closed-won revenue, qualified pipeline value or ROAS targets. We win when you win.

% of Ad Spend Hybrid
10 – 15% of media

Bolted onto your existing advertising retainer. Lead-gen layer sized to ad budget. Minimum AUD $3,500/month.

Bundle Discount
Save 15%

Add the lead-gen division to any existing advertising retainer. 15% off the lead-gen portion. Single SOW, single invoice, single audit trail.

Why CFM Group

One partner. Zero handoffs.

Most agencies sell ads OR leads OR sales. We engineer all three under a single Australian compliance umbrella, with one SOW, one invoice and one audit trail.

One partner — ads + leads + sales
Single contract. Single attribution model. Single team.
No lock-in
30-day notice on monthly plans. We earn the relationship every month.
Capital-efficient by design
Fixed-fee transparency on retainers. Performance-only options for risk-shared clients.
Built for enterprise scale
Engineered for ASX-listed and institutional brands operating under regulatory oversight.
Privacy-first by default
Privacy Act 1988, GDPR, AHPRA + ASIC compliant data flows. Audit logs end-to-end.
Engagement intake

Deploy capital, not campaigns

Quiet conversation. No pitch deck. We'll review your current acquisition layer and provide a direct read on the next 90 days.

Operating in AUS · NZ · APAC