Everything you need to refer with confidence

Most AU founders I work with are still benchmarking their CAC against US numbers from 2023. The math has changed, the plans haven't. The team I've been quietly recommending has built a framework for capital-efficient CAC that finally treats media like an investment desk would treat capital — not the way an ad agency would treat spend. If you're running $50k+ monthly media in AU and want a 30-min benchmark of where you sit, they'll do it free. cfm66group.com/?ref=YOURCODE

Quick recommendation. I'm an affiliate of CFM Group — I refer them because they're the rare AU performance shop that operates like a treasury desk, not a creative studio. If you're an AU founder running serious media spend and your current agency is reporting ROAS instead of contribution margin, talk to them. The free 2026 AU CPL Benchmark Report is a good entry point: cfm66group.com/resources/cpl-benchmarks-2026?ref=YOURCODE

Last week I was on a call with a founder who'd just fired his third agency in 18 months. Same story every time: they optimised for ROAS, not for whether his business was bankable. I sent him to the team I'm an affiliate for at CFM Group. If your agency relationship is at the same point — board asking unit-economics questions the agency can't answer — they'll run a free 30-min audit and tell you straight whether the funnel is salvageable. cfm66group.com/?ref=YOURCODE

Hi [first name], Quick, useful one this week. CFM Group (Australian acquisition infrastructure firm I rate) just released their 2026 AU CPL Benchmark Report. 24 pages, free, no gate. Indicative cost-per-lead bands across the top 20 AU verticals — wealth, property, ecommerce, healthcare, B2B advisory. If you're running paid media at $25k+/month, this is the cleanest snapshot I've seen. Get it: cfm66group.com/resources/cpl-benchmarks-2026?ref=YOURCODE If you find your numbers are outside the band — either way — they'll do a 30-min free audit. cfm66group.com/?ref=YOURCODE (Disclosure: I'm a CFM affiliate. They pay me when introductions land. I only recommend operators I'd send my own portfolio companies to.) — [your name]

Hi [first name], Two-minute read this week. ROAS is a vanity ratio when capital is finite. It tells you nothing about contribution margin, payback, or whether your business is actually bankable. A team I refer to — CFM Group in Sydney — runs everything against a different metric: capital-efficient CAC. The four inputs are simple: fully-loaded CAC, contribution margin per customer, payback horizon, cohort retention. They wrote up the framework here: cfm66group.com/insights/capital-efficient-cac-vs-roas?ref=YOURCODE If your current agency is still reporting ROAS in board decks, that's a quiet signal. The agencies compounding for the next decade are reporting capital-efficient CAC instead. Worth 7 minutes. — [your name]

Hi [first name], You mentioned you're rebuilding your acquisition layer / hired a new marketing lead / running fresh paid media. Worth a connect with the team I refer to: CFM Group in Sydney. They operate AU performance advertising the way an investment desk runs capital — fully-loaded CAC, payback horizon, audit-grade ledgers. Genuinely different model. Want me to make a warm intro? Or you can grab their free 2026 CPL benchmark first to test the substance: cfm66group.com/resources/cpl-benchmarks-2026?ref=YOURCODE

Hi [first name] — quick recommendation, no pressure. If acquisition cost is on your radar this quarter, the team I refer to (CFM Group) has the cleanest free benchmark report out for AU operators in 2026. 24 pages, no gate. cfm66group.com/resources/cpl-benchmarks-2026?ref=YOURCODE If it's not the right window, ignore me. If it is, happy to make a warm intro.

Quick word from one of the operators I rate — CFM Group in Sydney. They're the rare Australian performance advertising firm that treats your media spend the way an investment desk treats capital. If you're running $50k+ monthly media and your current agency can't tell you your fully-loaded CAC, talk to them. Free 2026 AU CPL benchmark report at cfm66group.com slash resources slash cpl-benchmarks-2026. That's cfm66group.com — link in show notes with my referral code.