Free benchmark report· 2026 edition
The 2026 Australian CPL Benchmark Report
Indicative cost-per-lead bands across the top 20 Australian verticals — what to expect, what to budget, and how to interrogate your current spend before signing another agency agreement.
- Indicative CPL bands across 20 AU verticals — from premium DTC to ASIC-regulated wealth
- What unit economics look like at $25k, $80k and $250k+ monthly media envelopes
- Channel-by-channel cost differential: Meta vs. Google vs. LinkedIn vs. programmatic
- Compliance overhead by vertical — what to budget for AU regulatory friction
- The four diagnostic questions to ask of your current CPL before changing agency
24-page PDF · authored by CFM Group Research
No paywall · no sales call required to access
Why we publish this
We write what we wish we'd had access to as operators.
Most CPL benchmarks circulating in the AU market are repackaged US data, two years stale, or filtered through an agency's own deal book. None of that is useful when you're trying to decide whether your current $180k/month media plan is fairly priced. This report is the version we'd want our own clients to read.
Read more from CFM Group Research